Case study
Turning specialist knowledge into useful social content
We helped a health and safety consultancy turn its expertise into planned social content, with clear captions, branded graphics and a review process.
Health and safety consultancy
At a glance
- The problem
- A health and safety consultancy had a wide range of services to explain, from workplace risk management to training and audits.
- What we did
- We developed content plans around the questions and issues its audience would recognise.
- The result
- The consultancy had a repeatable process for planning, producing and reviewing its social content.
The brief
A health and safety consultancy had a wide range of services to explain, from workplace risk management to training and audits. Its social content needed to make those services understandable and reflect updates to the business.
How we helped
We developed content plans around the questions and issues its audience would recognise. Topics included workplace transport, fire safety, risk assessments and seasonal working conditions, alongside relevant service promotion.
We prepared captions and coordinated branded graphics, then managed the review and scheduling process. When the client's website partner clarified the difference between strategic health and safety reviews and operational audits, we brought that distinction into the social plan.
That meant explaining what each service involved, why someone might need it and where to find more information. The work connected the client's technical knowledge with content a potential customer could follow.
What changed
The consultancy had a repeatable process for planning, producing and reviewing its social content. One monthly campaign brought four posts together, with completed captions and graphics placed in the review queue. Earlier content updates also show ongoing delivery across a range of workplace topics.
The practical value was having someone turn service information into usable posts and keep the content moving through review.